Cheetowl

Illustration for HP multi-function printer ad

How to have fun describing HP's multi-function printers? Well, combine smart, fast, and productive. I was tasked with a $1 million ad compaign to visually represent that. My idea? Combine creatures of the animal kingdom that represent those qualities. I ended up the with an abominous look at what a fast cheetah or quick-witted owl, a diving eagle and an intelligent monkey might look like had they been born of the same womb. A hit with HP executives, the campaign was continued for another year and translated into Spanish.


DAVE GENEST, CREATIVE DIRECTOR